Building Dandy’s brand design team through a rebrand, website, marketing campaigns and events, photoshoots, commercials, and more—bringing digital dentistry to the forefront of dental practice workflows.
Role
Senior Designer, Art Director, Creative Producer
Credit
Designers: Katy Spore, Carly Melton, Kira Reed
Photographers: Caroline Thompkins, The Studio Chicago, MYavah Photography
Editorial & Copy: Rocky Rakovic, Amanda Melhuish
Why would dentists go digital?
This was Dandy’s first production-level marketing campaign, created to address consistent feedback from prospects unfamiliar with the brand. Our goal was two-fold: build legitimacy and brand recognition while clearly communicating why dentists and their staff should consider making the switch to Dandy’s modern lab and technology platform.
Alongside our team, I led art direction across pre-production, on-set, and post—ensuring consistent on-set and post-production visuals and collaborating with production partners to ensure the spot felt elevated, cohesive, and accurate to our clinical audience.
Credits
Director of Brand: Lauren King Thompson
Head of Growth Marketing: Justin Gabbert
Head of Product Marketing: Jesse Lopez
Agency: Raindrop, Vidico
