Wish Wonderland

Wish, one of the world’s largest mobile eCommerce platforms, collaborated with Nasdaq with an installation of a co-branded shopping experience in Times Square NYC and a global digital campaign to increase awareness and shopping during the holiday season—the most profitable time for eCommerce businesses.

Wish’s in-house creative team came together and brainstormed our positioning and brand identity around the campaign to make sure it was a memorable experience across the globe, to all cultures.

Creative Director: Ruby Lee
Art Direction: Ashley Enger
Designer & Illustrator: ITan Wong
Copy: Raine Medeiros