The Parlor

A library bar of the Sheraton Dallas Hotel in Dallas, Texas, this brand concept is inspired by the hotel's original private social club, the Chaparral Club. Whether it's adjourning to the lounge with new business partners, or escorting a date to an evening out at town, a gentleman of this club is ready for plenty of laughs and a dry Manhattan.

Brand Production Designer: Ashley Enger
Identity Designer: Sunjoo Cho
Agency: The Gettys Group
Deliverables: Brand Identity, guidelines, web, print